A focus group is a small, but demographically similar group of people and whose reactions are studied in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population.
Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. An overview of the basics of focus groups supplemented with real examples and hands-on practice will highlight the most appropriate uses of focus groups, moderating focus groups, developing interview questions, analyzing and using results, as well as reporting findings.